About us
HistoriaVIVA is the innovative division of Strategix Srl , dedicated to the enhancement of cultural heritage through cutting-edge digital technologies.
Specialized in the creation of immersive and interactive experiences, she transforms historical narration into a contemporary and engaging dialogue.
Our expertise combines digital storytelling, artificial intelligence and virtual reality to offer customized solutions to museums, cultural foundations and public institutions.
We develop projects that make cultural heritage accessible, exciting and memorable, creating bridges between past and future through technological innovation.

References: Completed and Ongoing Projects

NEXT
AI at the service of the digitization of cultural heritage
A tool designed to support the Digital transformation of cultural heritage through personalized suggestions on the adoption of innovative technologies to improve the visitor experience.
With NEXT , each cultural institution can receive personalized recommendations to integrate new technological solutions, optimizing the services offered. The system analyzes the website in detail, evaluating the services offered, activities, strengths and visitor feedback, to provide a complete overview of opportunities for improvement.
The information acquired is transformed into a personalized strategic report, accompanied by success stories, innovative solutions and immediately operational action plans, providing cultural managers with concrete tools to renew their offer with effectiveness and originality.

Digital Rebirth of the Aviation Pioneers
AI to animate historical figures who played a fundamental role in aeronautics and space.
On the occasion of Space Day, the IDIS Città della Scienza Foundation , in collaboration with the DAC Aerospace District of Campania , organized an extraordinary event to celebrate Italy's important contribution to the aerospace sector.
On this occasion, the project of the "Digital Rebirth of the Pioneers of Aviation" was presented, which thanks to AI has made it possible to digitally revive aviators and scientists who have made a fundamental contribution in aeronautics and space.
These include Giulio Douhet , founder of the Air Force and author of the revolutionary 'The Dominion of the Air'; Umberto Nobile , intrepid aviator and polar explorer, famous for his transatlantic flights and crossing the Arctic in an airship; Francesco de Pinedo , a pioneering aviator known for his long-distance flights, including a 55,000 km tour around the world; Gaetano Arturo Crocco , precursor of rocket science and space flight in Italy, founder of the Central Aeronautical Institute; and finally, the legendary Luigi Broglio , father of Italian astronautics and creator of the San Marco Project.

The Chalice of the Gods: Hebe lives again in the digital age
When artificial intelligence meets Greek myth to celebrate the art of Mediterranean wine
An innovative digital film recreates the divine Hebe, cupbearer of Olympus and symbol of eternal youth , through sophisticated artificial intelligence technologies.
The goddess, materialized in a photorealistic representation, narrates the sacred rituality of wine in ancient Greece, pouring the divine nectar into the chalices of the gods during the sumptuous Olympic banquets.
The project, created for MAVV Wine Art Museum , masterfully blends classical mythology and technological innovation to celebrate the millennial Mediterranean wine culture during the Mediterranean Wine Art Fest 2023.

Parthenaut
Digital Cultural Guide of the Campania Region
Partenauta is a project created for the Directorate General for Cultural and Tourism Policies of the Campania Region , developed to accompany visitors to discover the cultural wonders of the Campania region.
This intelligent virtual assistant has incorporated the entire digital cultural heritage of the Campania Region into its database, including both the tangible assets and the intangible traditions of the territory.
The multimodal interface allows both textual and vocal interaction, offering personalized itineraries among the cultural treasures of Campania based on the profile of users (family groups, couples or international tourists).
The cultural guide is multilingual to ensure an optimal experience for visitors of all nationalities.

Green Mice: The Adventure in the Skies with Gamification
Multimedia edutainment experience
This innovative digital installation created for the MUSAM – Historical Museum of the Italian Air Force commemorates the epic transatlantic flight of the legendary "Green Mice" with the three-engine SM 79 on the Rome-Rio de Janeiro route, through an immersive experience on a touch display.
The experience is divided into an engaging documentary created with sophisticated 3D animations, followed by two interactive challenges designed for young audiences: a compelling memory game and a Flappy Bird-inspired flight simulation , where visitors pilot an SM 79 through dynamic scenery and obstacles.

The legendary flight of the SM-79
Digital reconstruction of the historic aerial feat from Guidonia to Rio de Janeiro
An innovative documentary traces the legendary flight from Rome to Rio De Janeiro through a sophisticated visual reconstruction, transforming the official documents of the Rio De Janeiro into dynamic cinematographic sequences Historical Office of the Air Force General Staff and the precious testimonies taken from the opera "I Sorci Verdi" by Guido Mattioli, a milestone of 1937.
The narrative development, orchestrated through a detailed storyboard, materializes through the synergistic use of cutting-edge CGI technologies and artificial intelligence systems, giving shape to both the photorealistic avatar of commander Attilio Biseo, and his narrative voice, recreated through advanced AI speech synthesis algorithms.

Voices from the Past: AI awakens Air Force heroes
From the wreck of Pantelleria to digital memory: the story of the pilot sergeant of the 80th Squadron becomes interactive history
On the occasion of the ceremony at the Sala Visconti dello Air Force General Staff On March 5, 2024, an innovative video documentary was presented that gives voice to the extraordinary story of pilot sergeant major Alvise Andrich, hero of the 80th Squadron of the 17th Group, through a sophisticated digital reconstruction, made in collaboration with the Historical Office of the Air Force General Staff .
The film, made with cutting-edge artificial intelligence technologies, recreates a photorealistic avatar of the Agordino aviator, allowing him to narrate his exciting story in the first person, from the epic clash in the skies of Pantelleria on June 8, 1943 to his dramatic ditching.
The digital testimony of the hero accompanies the recent discovery of his Macchi C.205 in Sicilian waters, intertwining past and present in an engaging story that honors the memory of the Air Force

Charles of Bourbon talks about the Neapolitan Nativity Scene
Artificial intelligence gives voice to King Charles of Bourbon: a virtual journey into the eighteenth-century tradition
An innovative multimedia project recreates the figure of King Charles of Bourbon through sophisticated artificial intelligence technologies, transforming it into a photorealistic virtual guide. The sovereign, creator of the extraordinary Neapolitan nativity scene tradition, comes to life through a digital avatar equipped with a synthetic voice, accompanying visitors in an immersive and engaging experience.
The narrative path is enriched by a spectacular 360-degree visualization of the nativity scene room of the Royal Palace of Caserta, where ancient artifacts and cutting-edge technology come together to tell the story of a centuries-old cultural heritage. The majesty of eighteenth-century nativity art is thus reinterpreted through the contemporary language of digital, creating an emotional bridge between past and present.

Vanvitelli's Digital Rebirth: The Architect Relives in the AI Era
Immersive journey through the Royal Staircase: the Baroque master is reborn through artificial intelligence
A photorealistic avatar recreates Luigi Vanvitelli through cutting-edge AI technologies, giving him back his voice and presence in his greatest creation. The architect guides visitors in a unique immersive experience through the Royal Palace of Caserta , culminating in a spectacular 360° view of the Grand Staircase.
The imposing marble lions, eternal guardians of the monumental staircase and symbols of royal power, come to life through the story of their creator. The project masterfully blends Baroque magnificence with contemporary digital language, creating an emotional bridge between past and present.

PoniMarino: The Digital Guide of the Aquarium of Naples
When artificial intelligence tells the story of the sea: a chatbot for the DADOM Museum
An innovative virtual assistant, baptized PoniMarino, welcomes and guides visitors through the wonders of the Anton Dohrn Zoological Station in Naples. This cultural chatbot, specifically trained on the heritage of the DaDoM – Darwin-Dohrn Museum – Naples , represents an evolution in the visitor experience, offering detailed and interactive information about the entire complex.
From the marine life of the Aquarium to the activities of the Turtle Point, from the Museum's collections to behavioral norms, PoniMarino accompanies visitors with immediate and personalized responses.
The system also integrates comprehensive information on the educational offer, transforming technology into an accessible and engaging educational tool.

The Tree of Life: An Interactive Evolutionary Journey
Gamification at the DADOM Museum: when learning becomes a digital adventure
A gamification project that transforms the discovery of the evolution of species into an immersive experience at the Anton Dohrn Zoological Station in Naples . Visitors, through an intuitive and captivating interface, reconstruct the evolutionary tree of marine life, connecting species and historical periods in an interactive journey of discovery.
The game, designed according to the principles of edutainment, combines scientific rigor with addictive game mechanics, making learning natural and fun. Each completed piece reveals new connections in the great mosaic of marine biodiversity, transforming the visit to the museum into a memorable educational adventure.
The system also integrates comprehensive information on the educational offer, transforming technology into an accessible and engaging educational tool.

The DADOM Museum Animated Video Guide
When evolutionism meets animation: Darwin accompanies visitors through the halls of DADOM
At the Darwin-Dohrn Museum , an innovative video guide project transforms the visit experience through an animated avatar of Charles Darwin in cartoon style. The famous naturalist, recreated with state-of-the-art digital technologies, takes visitors on a fascinating journey through the evolution of marine life.
The virtual guide, available in multiple languages, adapts its language to engage both adults and children, combining scientific rigor and entertainment. The project is part of the vision of "Museum for All", where technology becomes a tool for inclusive dissemination.
Through compelling anecdotes, surprising curiosities and engaging explanations, the Darwin cartoon transforms the museum visit into an exciting journey of discovery. With his captivating style and the charisma of the great scientist, he makes the principles of evolution accessible to all, creating an educational experience that remains etched in the memory of visitors of all ages.

Integrated design of multimedia totems for MUSAM
Interactive project and virtual tour for the implementation of touch screen displays
The project involves the implementation of six touch screen totems in the hangars of the MUSAM – Historical Museum of the Italian Air Force , supported by a detailed interactive virtual tour. The 3D simulation accurately illustrates the optimal placement of multimedia stations, complete with technical specifications for connectivity and power.
The totems, characterized by a personalized design that reflects the visual identity of the museum, will be installed turnkey with all the necessary infrastructural connections. The integrated system includes:
– Detailed mapping of installation points
– Comprehensive specifications for electrical and mains connections
– Detailed assembly and configuration plan
– Installation and testing service

Vanvitelli Gaming: Baroque Architecture meets Minecraft and Mario Bros
When edutainment turns learning art into a videogame adventure
An innovative educational project transforms Luigi Vanvitelli into a cute animated character who guides young visitors to discover Baroque architecture through parallels with the world of video games. The great architect explains the construction of the Royal Palace of Caserta by comparing it to the construction techniques of Minecraft, while the Carolino Aqueduct comes to life thanks to an unexpected collaboration with Mario Bros, the iconic plumber expert in pipes.
The narrative culminates with an interactive quiz that tests learning through beautifully designed multi-answer questions. This playful-didactic approach transforms complex historical notions into easily assimilable content, creating a bridge between cultural heritage and the language of the new generations.